A Simple Question that Most People Will Answer Incorrectly

If I had to pick one question that you could ask to a cross-section of reasonably intelligent people, and be sure that most of them would give you the wrong answer – and confidently, no less – it would be this one: “What is the shortest day of the year in the U.S.?” Go ahead and put that question in a Google Search and you’ll see. Even they get it wrong. Don’t think those Microsoft folks are any more accurate, a Bing search brings up the same wrong answer.

In fact pretty much every web search engine, and most people on the street, will give you the same wrong answer to this apparently easy question. Here’s the deal.

Everyone, it seems, interprets this question to mean “What day of the year has the least amount of sunlight?” and, when interpreted in this fashion, the correct answer is the one you will hear the most often – the date of the Winter Solstice, which usually occurs around December 31 in the Northern Hemisphere (plus or minus a day depending on the year).

If you listen to the question as it is stated, as opposed to how it MIGHT be interpreted, the correct answer is that the shortest day of the year in the U.S. is the second Sunday in March. You remember that day, it seems like yesterday doesn’t it? This being written on March 9, 2015 it was in fact yesterday. If you were looking at one of your many internet connected devices at 1:59:59 AM on Sunday, the next tick of the clock would have jumped to 3:00:00. The hour from 2 AM to 3 AM is completely eliminated each year when Daylight Saving Time (no, there is no “s” at the end of Saving) begins, which means that the day this happens is only 23 hours long making it, in fact, the shortest day of the year! Of course, the longest day of the year is the first Sunday in November, when DST ends. On that day we get to repeat the hour from 1 AM to 2 AM because that’s when we turn the clocks back. That Sunday is 25 hours long. (Interesting story I heard about an old Indian who was told about daylight saving and said “Only the government would think that you could cut a foot off the top of a blanket, sew it on the bottom and have a longer blanket.”)

Of course, there are other parts of the world that practice Daylight Saving, and they don’t all follow the U.S. Calendar. In Great Britain for example, DST begins on March 29, and in Iran, March 22. In the Southern Hemisphere (Hello, Australia!) they turn clocks backward in first part of the year, and forward in the latter months – something about the tilt of the earth, I suspect. For all of the world travelers out there, here’s a handy reference guide for you to consult.

Daylight Saving Time has been connected with many arguments, not all of them necessarily true or valid. A lot of people think it was designed to help farmers, but farmers don’t actually like DST, and have consistently noted that “cows don’t look at clocks”. It does appear to be true that Benjamin Franklin first proposed it for the United States back in 1784, but it did not become a general policy here until around 1945 (there were some fits and starts) . Germany was the first country to adopt the policy as a country, in 1916. I wonder if there will be a big celebration for the Centennial next year?

If you want the straight scoop on Daylight Saving Time, there is no better source than Wikipedia, and if you want to know some other lesser-known facts about it, take a look at this resource. I also commend to you the John Oliver piece on Last Week Tonight.

The point of all this, and there is a point, was not really to entertain or to inform you about Daylight Saving Time, although if that happened I will take it as a bonus. The real point is to make you think, the next time someone asks a question, what question was really asked. I’ll address this more later but perhaps this simple example helps you begin to understand how nearly everyone can be wrong about an answer, and that just because we all agree on something, doesn’t mean it is true. Stay tuned!

Content Curation – Why Should Your Nonprofit Bother?

This is Part Two of a Multi-Part Series on Content Curation, see other installments linked below

Part One: What is Content Curation (and why should Nonprofits practice it)?

It’s not really a big stretch for most nonprofits to get into content marketing. In many ways, most nonprofits have been doing this for a long time. We have created countless newsletter, written op-ed columns, developed informational brochures, penned direct mail appeals, and issued press releases. Most of us have files of news stories, professional journal articles, curricula and lesson plans we have created or borrowed (or stolen) from others. Becoming an effective content curator isn’t so hard, or so different than what we have been doing all along, and yet it will help us tie everything together, and even better, to proffer our content to those we serve and care about.

Content curation allows you to add value to all of your social media efforts. Integrating your messages across your Twitter feed, your Facebook page, your LinkedIn account and your email campaigns potentiates the effect of each of these efforts and insures that you reach the widest audience possible with your important information and message.

As an effective content curator, you become the “go to” source on the web for those seeking information about topics relating to your nonprofit’s mission. Delivering quality content on a regular basis leads to becoming recognized as an expert, trusted as a resource, and appreciated as someone “who has my best interests in mind”.

An effective content curation strategy has intrinsic value as well. As you build up your list of resources, you develop a rich, useful repository of information that you and all of your staff can refer to constantly to help you do your work effectively, efficiently, and successfully. You will also find that you can engage your staff by encouraging their participation in content creation and discovery, stimulating them to become constant students and researchers, improving their professional skills and contributing to their development.

Content curation is a very subtle marketing strategy. By answering questions and providing information, methods and or strategies that are relevant to readers’ interests or helps them overcome challenges or teaches them something new, you (at the very least) tie these valuable experiences to your organization’s name, brand and mission. In some cases you can tie content you find or create directly to your products and services, effectively marketing without being heavy handed. Your audience will always be most interested in what you can do for them, and delivering good content answers that question in a very important way. With content curation, you stop being an “Outbound Marketer” pushing your sales pitch or message to a giant audience, most of whom are either not interested or so bombarded by similar messages that drown out everyone. Instead you become an “Inbound Marketer”, meaning that your market comes to you, because they know they will find answers that they seek. They identify themselves to you as possible customers, clients, and supporters.

The process of curating good content (which we will describe in detail in a later installment) is deceptively simple, straightforward and relatively inexpensive. So, even a small organization has the potential to compete on this stage with much larger groups which might otherwise prove to be daunting competitors. Particularly if you serve a niche market, or focus your attention on a few specific issues or a well-defined geographic area, you might find it even easier to provide personalized content that your customers actually want.

The delivery of compact containers of content is perfect for short postings on a regular basis on a variety of platforms. Whether you are creating a blog post, penning a new post to your LinkedIn platform, or writing in any of the different ways that you need to in order to optimize your time and space on Twitter, Google+ or any of dozens of other social media stages, curating content allows you to consistently provide your audience with regular, fresh, up-to-date facts, observations, or lessons. This always renewing source in turn gives people a reason to keep connecting with you over and over. The marketing journey has changed dramatically over the past couple of decades, with buyers/users taking individualized and often circuitous paths to a decision point – whether to buy a product, use a service, decide to financially support an organization. Because of this, the old methods of moving a buyer from point A (I know nothing about you) to Point B (I am ready to engage fully with you) is no longer dominated by advertising or marketing methods that used to be the mainstay of any business. Too, the massive changes that have occurred in how people get information means that large corporate behemoths (think TV, newspapers, radio) are no longer in charge of what gets published or broadcast. Now we have dozens of ways to connect with others, most of them are free or very cost effective, and we are in charge of what information is shared, not the media moguls. We are the publishers, we are the editors, we are the broadcasters. Those who learn how to stay on peoples’ radar and wave a sign gently in front of them day after day are the most likely to succeed.

If the above is not enough to encourage you to make your organization into a content curator, I’m not sure what will. I’m sure there are still some skeptics, and if you’ve read this far, stay tuned for our next installment where we will outline the strategies and tactics of effective content curators. You’ll see how embracing a few principles and deploying some relatively simple approaches bring the benefits of content curation into every nonprofit’s reach.

Why I Threw Your Résumé Away

Dear Applicant:

Thank you for sending your recent correspondence in response to the position we posted. It might be polite for me to tell you that we had so many quality applications for this job (which we did), and that we needed to narrow the list down to a manageable number (which was also true), and unfortunately, you did not make the cut. But the truth is, I never read through your entire résumé, and in fact, I threw it into the trash about halfway through my review. The reason for this abrupt move on my part is simple. Unfortunately, I won’t be able to give you a specific answer, as this is a form letter and not an individualized response. Since I throw away nearly 1 of every 7 applicant packages sent to me, I really haven’t the time to be specific for each person who will never be considered for a job. I can tell you that the reason your submission ended up in my trash can is likely one of the following:

  1. You completely misspelled a word. Spell checking tools are built into every word processor on the face of the earth. There is no reason for any misspellings. Ever.
  2. You used a real word that looks or sounds like the right one, but isn’t. Your spell checker will miss this type of error, so it is important that you read over what you are about to send to make sure you picked the right one. Affect does not mean the same thing as effect. Stationary means something is not moving, and stationery is something you write on. Peek, peak and pique are decidedly different words with quite divergent meanings. There, their, and there are also so very different – same with then and than. You have to make the right choice!
  3. You may have used a word incorrectly when there was another that was the right choice. Systemic and systematic get confused by a lot of people, as do continuously and continually. Sympathy is a passive act, empathy is very active. Well is an adverb and good is an adjective, so they are just not interchangeable.
  4. The problem may have been one of punctuation. I can’t tell you how many people use it’s as a possessive article when you only put the apostrophe in if you are indicating a contraction (it is). Semicolons are not the same as commas or as colons, either; you probably learned that in high school and perhaps just forgot. And, although the occasional exclamation point does serve to denote emphasis, three in a row do nothing to enhance your message!!!
  5. Perhaps you went over the line by using expansive pomposity when diminutive verbiage would suffice. Or to put it more appropriately, you use big words when small ones would do. Use means the same thing as utilize, end is more direct than terminate, proof tells me what I need to know, but substantiation just makes me think you are unnecessarily puffing things up. Communication skills are important in pretty much every position, so be clear, not cloddish.
  6. Maybe you didn’t realize that your printer was running out of ink or toner but clearly from the different look of the text, fading out as your document progressed, this was the case. Or perhaps it was that food stain on page two…
  7. Clever non-words like “LOL” or “IMHO” or the smiley face – :) – are great when you are texting your friends, but they have no place in any business document.

By now you may be thinking “Wow, what a nit-pickier, I don’t think I would even want to work for that guy!” Please put yourself in my place. You are sending me a written document that is the only thing I have with which to evaluate you, particularly if we have never met (notice I did not use “meant”). It’s your one big chance to represent your skills, abilities and attention to detail – the types of things that could be crucial in a hiring decision. When you submit a piece that has one or many of the errors listed above the message that comes across most clearly is that you didn’t care enough to take the time to make sure your pages represent you in the best possible light. And, I heard that message loud and clear. So, I hope you will take a look at your copy of what you sent to me (you did keep a copy, didn’t you?) and next time use your spell check feature. Read over your résumé before sending it off, or better yet ask a couple of other people to check  your work for spelling, grammar, punctuation and readability before you ship your next batch out. Take advantage of online resources to become a more skillful writer (and speaker). You may not get the job, but at least someone will read your document to the end.

Quick (but not at all Dirty) LinkedIn Tips

Recently a friend asked for some Quick and Dirty advice on improving his LinkedIn strategy. He already had the basics covered, like many LinkedIn participants do. A full (albeit not too developed) profile, 300+ connections, following a dozen or so groups. What was lacking were those few extra steps to move up to LinkedIn “superstar” status. I was able to give some advice based on my own long-time experience on LinkedIn, and I thought it would be worth sharing. For all of you out there who are thinking that you could be getting more from your participation on LinkedIn, here are a few ideas.

Quick Fixes: Edit your profile. Include a one line statement of purpose or mission for your company under your name, add 1 – 3 sentences to each of your experience listings to describe what you did there, focusing on things that are most relevant to potential clients and/or your current work.

Outside Assistance: Ask selected colleagues, particularly those you have worked with in the recent past (1 – 5 years should suffice) to write you a recommendation.

Involvement: Make sure you belong to at least 3 active groups that would be followed by people who might engage your services (as opposed to groups of colleagues, who are important as well, but might not bring you any business).. Check these groups 2 – 3 times per week and participate in discussions either by posing a question or responding to someone else’s post.

New Friends: Look at the 20 or so most influential people you are connected with at level 1, and see who their connections are. Try to get at least 3 new connections from each of these. That (60 names) would increase your level 1 reach significantly and provide you with some really good contacts. Ask your current connections for help with contacting these new people, it will give you a good reason for getting in touch with them

Publish: Post remarks/status updates at least once per day, and write a long form post (see http://linkd.in/1DybGy0 for plenty of good guidelines) once per week. If you want to become known as a thought leader in your field, publishing (particularly the long form posting) is the best way to do so.

Try these five strategies yourself, and see if you don’t experience a noticeable improvement with your own LinkedIn experience!

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